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IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. South Carolina, home of Darlington Raceway, follows in third place. NASCAR Cup Series star Denny Hamlin said he is watching more Formula One than ever because so many friends are talking about the F1 races (Gary A. Vasquez/USA TODAY Sports). The truth was of course far from that. The Williams are just one example. $1,000 BetMGM Promo Arizona vs UCLA on ESPN, Promos Back in the 90s (and 70s and 80s), NASCAR was relevant only to one corner of the USA. NASCAR since 1940's has seen the sport of It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. nascar popularity graphnrl bulldogs news and rumours. So that's household using televisions. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. ), and a race at the concrete venue of Nashville for the first time. Photo credit: royal_broil on Best Running / CC BY-SA Auto Club Results. And I said all that without even bringing up that profoundly irritating cartoon gopher. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. That NASCAR was doomed, soon to become nothing more than a memory. NASCAR Cup Series. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. 1988 World of Outlaws Jeff Gordon 54. Use Ask Statista Research Service. As NASCAR readies for its first, and most important, event of the year, the Daytona 500 on Sunday, it sits at a crossroads. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. Our share of those TVs that are tuned in is up 18%. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. In todays media world they are now just a small part of what is used to measure the popularity of the sport. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Formula 1 does not have a single commercial during their races on ESPN. It rewards winning, which rewards fighting for wins, which creates rivalries. We respect your privacy. People have different views on why the motorsport has failed to join the upper echelons of American sports. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. Hamlin, who grew up . I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. (Amato et al., 2010 & Brunt, 1922) It is an analysis that synthesiz es variables and relations to understand the bigger picture. The graph below shows drivers' average 2022 finishes at intermediate tracks in yellow. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. Voting is now open for the . Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. They do not want to watch commercials over and over again. NASCAR did (and still does) market the possibility of spectacular wrecks. It was the insistent implementation of it over loud objections of fans. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Available to download in PNG, PDF, XLS format, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. Another reason why NASCAR is losing popularity is due to the fact that there are just too many races. with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by But after the season finale in 2013, they stopped. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA But the true cause of that fact . (Chris Graythen / Getty Images) 29% of sports fans said they're more likely to watch a NASCAR . --NASCARs competition-related decisions and constant rules changes have hurt the sports credibility and turned off some traditional fans. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. USA Today Sports' Jeff Gluck looks ahead to the Coke Zero 400 at Daytona International Speedway and the story lines that fans should keep an eye on during the week. So heres what we did: We analyzed Google Trends data to compare NASCARs popularity across every state. It would have saved a lot of time. NASCAR, or the National Association for Stock Car Auto Racing, is a privately-owned American auto racing company based in Daytona Beach, Florida. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. In the early 2000s, NASCAR was soaring. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. Our map reveals all! The markets simply couldnt support them anymore. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. Roster Schedules & Results Scholarship Chart Depth Chart. Since earning a 7.7 rating and 13. There are certainly many factors to suggest that the popularity and the fanbase of NASCAR are dwindling. Weekly races at smaller locales have come off even worse. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. For the first time in over a decade and a half, they seem to be headed in the right direction. The Great Recession that swept across the landscape starting in 2008 changed everything. About This Game. Get full access to all features within our Business Solutions. The same source claims that TV viewership for NASCAR stood at 2.92 million in 2019. Why poll the fans if youre just going to ignore them? It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Racing is still pretty danged dangerous. The trajectory is good. Photo credit: PDA.PHOTO on Best Running / CC BY-ND Most die-hard fans of NASCAR are those that have followed it the longest. (Photo by Jonathan Ferrey/Getty Images). Economics . 1-800-GAMBLER (NJ, PA, WV), 1-800-9-WITH-IT (IN), 1-800-BETS-OFF (IA), 1-800-522-4700 (NV), 1-800-522-4700 The move of the Labor Day race to California was part of an ongoing trend. NASCAR is a name synonymous with stock car racing in the United States. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. But that in itself wasn't necessarily the crime. Im also someone who became a disenchanted former fan myself. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. With all the different metrics used to measure a sport these days however, it can be complicated. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. The Old North State is probably the the first place most people think of when they think of NASCAR. I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. Just ten years later, there were 13 such eventsnearly half the schedule. That doesnt mean they dont have talent, or arent brave. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID The broadcasts really were over-saturated with ads enough to drive fans away. He . I expect that will be a boon to NASCARs future. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Currently, you are using a shared account. NASCAR racing will go on to become. Even more so than in baseball, the on-screen product is affected with the layout of a track. NASCAR is clearly falling behind other motorsports in a new era of television. And abuse and manipulation of that system. NASCAR's oval. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. mojo suspension spring calculator; 1958 milwaukee braves signed baseball. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. As a Premium user you get access to the detailed source references and background information about this statistic. Corey LaJoie gets loose, spins Brad Keselowski. Fans said tickets are the smallest impact on their financial decision, because ticket prices are dwarfed by the cost of hotel rooms and transportation to events. So if you can say that it's you and the NFL in terms of stability of your audience. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. We all know what Im talking about. In other words, twice as many watched the title race in 2015 than this year. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. And it will be pretty hard to turn back the clock on either of those. OK, here we go. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. Now, they buy their way in. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery He is likely to build a fan base fast. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars). The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. to incorporate the statistic into your presentation at any time. The most obvious explanation for this decrease in popularity aligns with younger generations' seemingly shrinking attention span and demand for a faster pace than the game of baseball currently offers. IndyCar always has side-by-side commercials during green flag racing. Jimmie won a lot. You can only download this statistic as a Premium user. First, the cars are relatable as the stock cars come from models that people use every day (though heavily modified). Then came the NASCAR popularity boom, the TV ratings and the $15 million per-car, per-season primary sponsorships. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. And the same is true for NASCAR. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. But that in itself wasnt necessarily the crime. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. Prerace entertainment such as the Sprint Experience and Foxs NASCAR RaceDay TV stage are gone. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. clothing stores in kingston, ontario. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Getty Chase Elliott receives the Most Popular Driver Award. Opinions expressed by Forbes Contributors are their own. North Carolina is close behind. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. Along with that came an all-important metric: the Nielsen ratings. June 16, 2022. All Rights Reserved. The IndyCar racing season is held over 5 months and consists of 17 total races. I think thats some pretty solid footing.. Brian Herbst is the senior vice president for media and productions for NASCAR. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. responsible handling and protection of your personal information. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. Its a simple fact that everyone understands. (2022). I wasnt the only one who noticedas this blog posts comments demonstrated. UPDATE: NASCAR Cup Series racing from Circuit of the Americas (Austin, Texas) averaged a 2.2 rating and 3.73 million viewers on FOX last Sunday up 56% in ratings and as much as 58% in viewership from last year's inaugural edition of the race, which aired on FS1 in Atlanta TV Ratings March 22, 2022 Hotels along the Tennessee-Virginia line near Posted on June 1, 2022 by . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces.