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Your thoughts? You may be wondering if you should be spending money on buying new leads. Diversify Your Outlets 5. I didnt know if theyd know who I was. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style A reminder to winterize their sprinkler system or change smoke detector batteries? I hope you and your family are doing well. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. When you target through every channel like this, you are in your SOIs brain. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. This is a great way for you to demonstrate that you are knowledgeable about the local area. Start with your past clients because these are people you just sold a house to. Here are a few authentic scripts for. SOI. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . One of those things is the YAY-ME letter. And even if your client needs nothing from you at least you checked in. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Your way of handling the award was so tasteful. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. With this simple strategy, and no more than 279 contacts, the listings started flowing in. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. When they got the postcard, they called me. Remember, you dont have to harass your SOI with daily sales calls. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Let them know that this is good news for them as well as for you. A Simple Definition to Get You Started. It will cost anywhere from forty to fifty cents per postcard depending upon volume. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. If this has happened to you, you need to re-engage with those people. He even asks for permission to follow up (Cool if I follow back up in a week?). Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! How do you write a client letter to your sphere of influence and past clients? ), And lets face it. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Then, you need to make sure that you pay special attention to your ideal client. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Go to your business page and click at the top where it says "Ad Center.". As the leads and referrals start coming in, its important to keep track of each and every one. For brand new agents a simple Excel spreadsheet will do the job.. These are people that know you, and just because of that, you have some influence on them. It posts your ad and provides a messenger link for the recipients so they can message you directly. You can give them some references. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. I mailed them a postcard because I was afraid to pick up the phone and call them. Happy Anniversary to ME! It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. We are going back to the basics. Check out our full post on prospecting on Facebook! It would go like this. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Its one of the easiest ways to get your database engaged again. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Is there anything I can do for you?. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. D. Verye good information here for all. Check out this great listen on Audible.com. :). Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. The more personal attention you give, the more theyll like and remember you. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! And theres no good reason to leave that kind of money on the table. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Do your prospects know? Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Just never, ever assume. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Its easy to neglect these tasks if you dont have a contact plan in place. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. emails to my SOI.. just can't do it. You at least need to take the time and make real estate letters personal. In todays market, there are many different lead sources you can use to grow your business. This helps you get rid of any old contact information that is either incorrect or no longer in use. How low interest rates are and what a great time to buy it is? And conversations with the people we know can lead to all sorts of wonderful things. Thanks for shring this Yah-me. 240-408-4002 contact@homeactions.net For example; Friend, Family, Acquaintance, etc. Take our customer, Justin Seeby for example. Hi Jennifer, Interesting concept and comment thread. coaching programs is right for you? Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. But truly great SOI and referral marketing isnt about selling.. There are disadvantages to this traditional use of Listing E-Alerts. Whether you use the MLS or your agent website through your CRM, it can be completely free. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. That's a wonderful example. I dont have any influence! I know thats what I thought the first time I heard it. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. And when he does, it feels like a natural segue, not an awkward script. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Its very simple. make an informed decision when buying or selling a house. Why am I sharing this wonderful news with you? If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Be clear that you have no agenda. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. They build their spheres of influence through charity and service rather than passing out business cards.. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. It is such a surprise when someone takes the time to send a note that is personal. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. It could even be that they are having some work done on their house and need some recommendations. Good iedea on using and award and sharing it with your soi. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them It strikes up a conversation and they start chatting with you. Now the client is expecting Jasons call and will be much more likely to have a referral ready. . We can use the search update tool for four general areas. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. At least if you sold them a house, you will for sure have their mailing address! Theyre a light-hearted, non-pushy way to stay in front of people. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. If you really want to make a positive impression, then you may even want to publish in these journals. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Never Stop Networking 2. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 that are written by the members of this community. and they're yours for free. Why not get deep once in a while? The next question what do you say to them? I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. You may think that you are so busy that you will never have time to go to another networking event. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. For most people, their home is their most valuable asset, and its also their biggest liability. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. But if you do it right? However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Instead, you should spend your time visiting with several people in a one-on-one manner. Next, you can run those emails through a scrubbing service. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Still not sure how to write it? Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. 6. You say, hey, shame on me, because I should have reached out to you sooner. Do you know anyone who might be thinking of purchasing a home in the future? Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. The name of the game is Listing E-Alerts. Oops! Gratitude is the best way to get more of what you want. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor.