13-Jul-2021 at 15:38 GMT. Subscribe $(document).ready(function() { Fonterra Keeps Your Ingredients Ahead of the Curve, Sign up to our free newsletter and get the latest news sent direct to your inbox, Carbohydrates and fibers (sugar, starches), the brand raised its Series A funding of $4.5m, A smoother path to wellness product success, News & Analysis on Food & Beverage Development North America. Made from raw honey, unrefined coconut oil, cocoa or cacao powder, Himalayan pink salt and either sprouted almonds, shredded coconut, or sesame seeds without preservatives or shelf stabilizers, Honey Mama's products can be found in the refrigerated section of retail stores. | Technical / White Paper. return vOut; Whether your brand is starting ADM | 26-Jul-2022 Whether they are simply interested in supporting their overall health & wellness or are targeting a specific need state thats important to them, consumers ADM | 22-Jul-2022 vOut += aTags[i].trim().replace(reg, '-').substring(0,40); Sign up to our free newsletter and get the latest news sent direct to your inbox. With health and environmental concerns in mind, consumers commitment to purchasing organic products continues to grow. Fruit, vegetable, nut ingredients, Consumers are ditching diets for intuitive eating. dataLayerNews.related_tags = sanitize_gpt_value2("Chocolate, Whole foods market"); Its a chocolate confection experience with all the wonderful health benefits that you get from wellness bars," Goldsby previously told FoodNavigator-USA. Being a national brand with Whole Foods opens up availability in new distribution centers that so many independent retailers count on and uplifts the natural foods channel as a whole," said Goldsby. Healthy snacking, Related tags: However, Goldsby was hearing from first hand from customers who were searching for Honey Mama's products at their local retailer that the brand needed broader distribution. ", Copyright - Unless otherwise stated all contents of this web site are 2022 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: if (i!=(aTags.length-1)) Clean label, }); Founder Christy Goldsby created the original recipe for Honey Mama's in 2013, selling her wares at the Portland State Farmers Market in inventive flavors including lavender rose (the brand's current #1 selling SKU), Peruvian raw, and ginger cardamom. var aTags = gptValue.split(','); function sanitize_gpt_value2(gptValue) Chocolate, Whole foods market Whether that's innovative formulations suited for active situations, Nellson | 19-Jul-2022 Free newsletter Shortly after its appearance at farmer's markets, the product took off in regional retail circles launching into the Whole Foods Pacific Northwest region in 2014, and in September 2020, the brand raised its Series A funding of $4.5m, and brought its store count to over 2,400 locations. According to the company's findings, nearly seven in ten consumers surveyed associated chocolate with health benefits, while 52% perceived it as healthy. "The way that we view our bars is that were essentially the category pioneer thats bridging the wellness bar and the chocolate bar[categories]. "Years ago, when I started demoing the product at trade shows, one of the most common questions I would get was 'Are your products in Whole Foods?' | Infographic. What are the ingredients and why? "Expanding to national distribution affirms whatHoneyMama's has been doing for years creating the highest quality premium product that leading retailers like Whole Foods know they can count on to thrive at the national level. Whole Foods stores will carry three of the brands SKUs: lavender rose (featuring organic raw honey, unrefined coconut oil, dark cocoa, shredded coconut, and lavender essential oil sprinkled with edible red rose petals);tahini tangerinethe newest variety in the Honey Mamas lineup (launched in March 2020) made with toasted sesame butter, tangerine oil, crunchy cacao nibs, and organic raw honey mixed with smooth dark cocoa; and Peruvian Raw (oneof the brands first flavors) containing antioxidant-rich Peruvian raw cacao powder and nutrient-dense sprouted almonds creating a smooth a crunchy texture. Noticing increased consumer demand for premium chocolate, Goldsby explained the concept and targeted market white space for Honey Mama's was to create something that was both decadent and nourishing for consumers. | Infographic. Food labeling and marketing, "By nature of being a refrigerated treat, we're nudging people to ask themselves, 'Why is this here and not in the shelf stable chocolate aisle? dataLayer.push(dataLayerNews); Oregon-based Honey Mama's and its truffle-like chilled cocoa bars made from five organic whole food ingredients is entering Whole Foods stores nationwide, where the brand is aiming to bridge the gap between the chocolate and wellness bar categories. Food retail and e-commerce, dataLayerNews = {}; { } This vote of confidence unlocks tremendous new potential growth across the business," said Honey Mama's CEO Jared Schwartz. vOut = vOut.toLowerCase(); Chocolate and confectionery ingredients, contact, 13-Jul-2021 for (var i=0; i < aTags.length; i++) " said Goldsby. var reg = new RegExp('\\W+', "g"); | Product Brochure. Entrepreneurs to watch, vOut +=', '; Health and nutritional ingredients, Fonterra | 26-Jul-2022 Energy drink consumers are always on the lookout for better ways to power their day. } "National expansion at Whole Foods provides the opportunity to pique more curiosity and be more accessible. Healthy Foods, { Snacks, The national expansion will make Honey Mama's available at over 500 Whole Foods stores across the US marking the brand's first national distribution deal. var vOut = ""; Trendspotter, Health & Wellness, Organics, Consumer research fielded by Cargill in February 2021 surveying 600 US grocery shoppers, uncovered that aside from being an indulgent treat, chocolate may have a larger role to play in the better-for-you foods category. Gluten free, Consumers are hungryand thirstyfor nutritious and convenient products that help them achieve their overall wellness goals. 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