Unlike regular websites, microsite templates are often basic, easy to navigate, and concentrated on a specific goal. Plus, colorful animations pop up every time you move your mouse. If youve got an important message to get across, then your miniature website could help you to do that too. La La Land is an online store featuring products created by a team of artists. It uses the colors of its products paired with minimalistic fonts. The website is simple, but there are plenty of high-quality video clips and images of their products. As a result, theyre some of the coolest projects on the internet. The website shows the brands personality with pink and green accents. Thats why businesses spend so much of their resources on design and the user experience. Ikeas microsite expertly connects the importance of safe living spaces and healthy relationships back to its branding, forming positive associations in the minds of visitors and bringing them closer to a purchase. Use compelling calls-to-action and make it easy for your customers to check out. Its similar to all of those videos you now see on YouTube and Facebook of people crushing things under a hydraulic press. sells handmade Italian leather shoes and accessories. Notice the carefully chosen fonts and high-quality images. Additionally, as their name implies, microsites are typically smaller than full company websites. The website features fantastic product images. Product pages feature plenty of images and details. This includes small business website essentials such as site customization, search engine optimization, and payment processing. The Microsite design is more of an interactive experience than anything else, giving todays consumers the chance to see for themselves how water is so commonly wasted throughout the UK. The photographs are stunning and perfectly showcase the beautiful designs. Plus, customers can purchase items from the site in multiple currencies. Shopify provides plenty of small business website templates that anyone can customize no coding skills required. To get started, check out this guide on How to Start an Online Store with Shopify in less Than 30 Minutes Flat. While your mini-site might not appeal to everyone, it will help you to capture the attention of a select group. Since everyone wanted a chance to create music that was unique to them, Pandora was able to collect thousands of emails for their list, almost immediately. It also uses bold colors to draw visitors attention to product promotions and calls-to-actions. Plus, the menu and search filters make navigation simple. The website features muted color schemes with vibrant product images. These pictures help make it clear what type of shoes or accessories the link leads to. Editor's note: This post was originally published in March 2016 and has been updated for comprehensiveness. The photographs are stunning and perfectly showcase the beautiful designs. The website shows the brands personality with pink and green accents. Besides that, the content is easily shareable, the website is simple to use, and it makes the users the stars. Though this site is very small in size, its enough to make a significant impact. . This small business website example uses bold colors and wacky fonts to illustrate the brands character. Similar to the ElfYourself.com microsite design, this website is highly seasonal but it stays online all year around. Like microsites, landing pages are focused on a specific goal related to a marketing play. Thats why they launched (pun intended) this microsite: to catalog all of its satellites, from its first in 1960 all the way until its most recent launch, the James Webb Space Telescope. The top bar includes three top-level categories with detailed drop-down menus to help users navigate the site. The entire website is grey and white, which emphasizes the colors and variety of the brands products. The sites home page features a stunning image of its furniture store. Waterwise even draws attention to the things that use water that you might not be aware of, such as your clothing manufacturing process. While microsites are often their own websites, there are a few things that differentiate them from what we usually call websites. You can build digital experiences that span the entire customer journey.. Come the holiday season, expect your inbox to be rife with animations because Elf Yourself isn't going away. Make sure to check out The Wall of Humility at the bottom of the home page to see this brand strut its stuff. Minaal makes good use of. The menu is straightforward and easy to access from anywhere on the website. Fabrik is a participant in Amazon Service LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn advertising fees by linking to Amazon.com and other affiliated websites. Instead, it places focus completely on the story being told with various elements: a short film, articles, and an interactive map. Its rare for brands to put out microsites of this quality Blue Heart is an engaging, visually rich experience with a mission that goes far beyond generating leads for the business to serve a greater mission. is an online store featuring products created by a team of artists. Along with its suggestions, Website Grader directs visitors to a HubSpot Academy course on increasing their website grade. Also, the menu includes hand-drawn illustrations for every link. This small business website layout is clean and straightforward. What made the site so popular in the first place? Super Team Deluxe sells stickers, pins, hats, and accessories inspired by internet pop culture. This small business website layout is designed to showcase the brands outdoorsy lifestyle. The puppyhood sites video content is still available on YouTube, but the puppyhood site itself is no longer around. Overall, its the kind of microsite that only a brand like Spotify could pull off, a clever and heartwarming reminder of how music brings us together. It also features brilliant copywriting that exudes its brand voice. Thats not to say that microsites arent engaging though. Here are some of the key takeaways from these small business website examples featured in this article: Do you have any questions about small business website best practices? Velasca sells handmade Italian leather shoes and accessories. Patagonia is one of the few exceptional brands that not only offers a top-tier customer experience, but goes above and beyond in its advocacy work. This company is trying to bring more inclusivity to the cosmetic world by designing a line of cosmetic products for darker skin tones. You can then download your type or share it on social media. sells temporary tattoos created by a team of artists. Sometimes, the best things really do come in small packages. Make sure your website is user-friendly by creating a simple menu and placing important links front-and-center. The thing about relationships, of course, is that they always start with a conversation. Plus, the menu and search filters make navigation simple. Hours: 09:00 to 17:30 (UK), Address: 98 Central Street, The microsite was perfect for highlighting music company Pandoras unique approach to helping customers customise their listening experience. It was created by Matthew Rothenberg, former Head of Product at Flickr and Bitly, as an experiment to track all emojis used on Twitter in real-time. sells cold-pressed juices, groceries, and detox packages. The navigation menu is very different from most websites and showcases their edgy brand. This small business website design example has a sleek, futuristic design paired with bold, colorful product images. Free and premium plans, Operations software. Start a business and design the life you want all in one place. 25 of the Best Small Business Website Examples, The Average Cost of Website Design for Small Businesses, The Best Way to Make a Website for a Small Business: Shopify, Summary: Small Business Website Design Examples, In 2021, websites are an essential aspect of business regardless of what industry youre in. It features plenty of high-quality images and calls-to-action, like Shop Now and Select a Size.. Its website is clean and simple, and showcases the brands distinctive Italian atmosphere. If you want to see the Sounds Like You microsite design for yourself, then youll need to check it out here. The site houses a ton of short, social videos that chronicle the people, places, items, and events that have contributed to the continued success of this iconic fashion brand. An organizations website often does many things, including explaining its products or services, sharing its values and mission, and selling products. The website is simple, but there are plenty of high-quality video clips and images of their products. Created by the Office Max team as a bit of seasonal fun, ElfYourself is a microsite that went viral thanks to its fantastic shareability. London EC1V 8AJ. Your website helps to establish credibility and build trust with potential customers. However, you can create a professional website for just $29 per month using, Custom website fees depend largely on the features your business needs. Free and premium plans. It also uses bold colors to draw visitors attention to product promotions and. The website also provides a handy search filter. Adobes software suite contains more than a couple of industry-standard tools for visual creatives. This small business website example is neat and user-friendly. In 2021, websites are an essential aspect of business regardless of what industry youre in. Each video pulls back the curtain and gives you an exclusive look at behind-the-scenes photos and stories as they pertain to different aspects of the brand color, couture, and so on. These include legal forms, Lightroom templates, and online photography classes. This small business website example is minimal and sleek, and its overflowing with. This small business website example uses bold colors and wacky fonts to illustrate the brands character. sells unique and creative posters. There are plenty of ways to share the snowman that you create on social media too, which means that DBS Interactive had endless opportunities to expand brand reach. Lets talk, Email: [emailprotected] Try another search, and we'll give it our best shot. With no navigation bar or way to get to another site, it might actually confuse some visitors. If our selection of microsite examples have left you aching to put your own creativity to the test, then you could always try creating your own microsite as a supplement to your main website. Like the brands clothes, the website features soft and muted colors. When you type the name of the website into your search bar, youre presented a rotating landing page that gives you a potential meal you might want to cook. This small business website design example has a sleek, futuristic design paired with bold, colorful product images. This microsite example from Zach Golden is an excellent insight into how you can speak your audiences language even if that language is a little aggressive. The top bar includes three top-level categories with detailed drop-down menus to help users navigate the site. The menu is comprehensive, and the top-bar includes essential links, such as Contact & FAQ, Call Us, and Covid-19.. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '94552f7a-9562-4d14-a3ec-49f8c7476f0c', {"useNewLoader":"true","region":"na1"}); Originally published Apr 28, 2022 7:00:00 AM, updated April 28 2022, 11 of the Best Microsite Examples We've Ever Seen, attention spans shrinking below that of a goldfish, 40 Clever 404 Error Pages From Real Websites, A Look Back at 30+ Years of Website Design, 10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks. In this article, weve hand-picked 25 of the best small business website examples to help guide and inspire your efforts. Easy. Want to collect email addresses to build a mailing list? Using 3 character traits, Pandora suggested the kind of songs and sounds that might suit their customers best. The microsite My Creative Type is a prime example. The website is sleek and precise just like the brands products. Heres where microsites come into play. Website Grader calculates your grade based on four key factors performance (how fast your website is), SEO, mobile, and security each of which receives its own score. Rhone makes innovative high tech sportswear and apparel for men who live an active lifestyle. It places the products front-and-center. Unlike some of the other microsite inspiration that well cover in this article, ElfYourself didnt disappear after a month never to return again. As you scroll through the microsite homepage, youll see an animated character waking up and going through the steps it takes to get ready for work. Plus, the product pages showcase the features and benefits of each product. designs simple, minimal products to solve common problems. To help you decide if a microsite might be just the thing for your next campaign, here are some of the best microsite examples that weve seen so far. Custom website fees depend largely on the features your business needs. Here are 25 of the best small business website examples to help inspire your efforts all built with Shopify. The extensive drop-down menu makes navigation easy. In a partnership with Farm League, the company created a microsite to draw attention to environmental harm caused by hydroelectric dams in the Balkan region. These pictures help make it clear what type of shoes or accessories the link leads to. The websites colors are light and muted, and the site makes good use of high-quality photographs. For example, most web designers charge more for adding features to sell online. Think about your brands personality and voice. is an Australian clothing brand for babies and children. All rights reserved. Though it started life as a simple website featuring a bunch of videos about a guy and his new puppy, the microsite design quickly exploded into a much bigger forum for everything you need to know about selecting and adopting your new pup. With a big event coming up, a company might launch a microsite to spread awareness and promote sign-ups. a black, white, and grey color palette is often used by tech companies to emphasize balance and precision. A website packed full of videos of a man in a lab coat trying to blend household items might seem a little strange at first, but it quickly became a cultural phenomenon. This small business website example is minimal and sleek, and its overflowing with stunning product images. This isn't to say they won't make you want to poke around for a while, though. The website design exudes style and positivity, with high-quality photographs and a soft beige color scheme. Used correctly, your miniature website could make a huge difference to your brand, boosting your chances of connecting with your audience, and strengthening your impact in the industry. Brosa sells furniture and homeware. The app was part of a wider strategy to teach youngsters more about building things online. However, theres also a unique appearance and navigation strategy throughout the microsite too, so you know youre in a unique environment. A website all about puppies? Allbirds is a footwear company that puts sustainability and natural materials first. For each factor, Website Grader breaks down your sites rating and suggests areas for improvement. Sign up for free! Then, well finish by answering some common questions about small business websites. However, it also has a white background, which highlights the bold, colorful product designs. You would hardly know this is a corporate-sponsored site. Pop Chart sells unique and creative posters. The more you scroll, the more youll see the water use adding up. Here are some of the benefits of having a website for your small business: In short, the importance of a small business website cannot be overstated. While it was active, Puppyhood sent thousands of new visitors to the Purina website. Created by DBS Interactive an American marketing agency, Do You Want to Build a Snowman is a microsite that allows people to build their own snowman using a few basic graphics. Speaking of microsite examples that send an important message, Lucidworks microsite, The Data that Lies Beneath introduces people to the concept of dark data, and what you can do to protect yourself in an age where privacy is becoming harder to protect online. Other cool elements include a map visualization, videos, and short questions posed to the reader. The store sells a range of products in different categories and has created a straightforward drop-down-menu to make navigation easy. Plus, customers can purchase items from the site in multiple currencies. The Sounds Like You website even used personality traits to improve the quality of the music that they could produce. Silk and Willow is a wedding decor boutique that creates sustainable and environmentally-friendly products. You play as a character who navigates a virtual timeline, visiting articles marking each event. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); At Fabrik, we value long-term working relationships. . Wrightwood Furniture is a store in Chicago that now makes more than 12% of its revenue from its Shopify website. Microsites can help brands achieve a number of things. With an image search engine, you can sort through and find a great selection of images you can use in your online store, Influencer marketing is hands down one of the best marketing strategies you can use today. As we saw in our examples, a microsite could range in size from one page to several, but almost always fewer pages than the main website its related to. Modern Market sells a range of digital products and online courses. Thirty years ago, a lot of people used physical directories, like the Yellow Pages, to find businesses. This small business website layout is designed to showcase the brands outdoorsy lifestyle. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Fabrik Brands 2022. The goal is to get visitors from landing to conversion to purchase as seamlessly and as quickly as possible. Plus, the website does a great job of highlighting the founders and their story at the bottom of the home page. There arent multiple pages to browse through, just a single interactive page that provides some useful insights into the world of data. The brand is clearly aware of. The menu is simple and includes pictures to help users navigate. Spotify knows how to make a microsite its hugely popular Spotify Wrapped series began as a microsite and has since become a feature of its mobile app. is a wedding decor boutique that creates sustainable and environmentally-friendly products. sells furniture and homeware. It also features a members community and blog. As visitors scroll down the homepage, theyre prompted to sign up for Blubohos mailing list. As visitors scroll down the homepage, theyre prompted to sign up for Blubohos mailing list. It uses the colors of its products paired with minimalistic fonts. Lets be honest, spaceships are probably the coolest thing ever, and NASA knows this. It uses bright, bold colors to create a feeling of playfulness. As HubSpot Product Manager Alex Girard puts it, You can use a website to create a digital experience for a number of different moments in the buyers journey. The videos, presented by Tom Dickinson, always feature a Blendtec blender, helping customers to see first-hand what these tools are actually capable of. Whats not to love? When you click a pin, you can hear the song being played, making this microsite a means for discovering new music. creates innovative luggage for travelers. Its incredibly simple to use. is an online jewelry store. Microsites are a chance to experiment with new content, promote a unique message, do something offbeat, and, most importantly, create value for visitors. Beyond the well-renowned tools it makes, a big force behind Adobes success is the brands ability to align itself with customers through marketing. The purpose? On this microsite, visitors complete a short questionnaire to determine their creative personality. The 15 questions assess your thinking, behavior, and outlook, each followed by a playful video metaphor for the answer you give. It also makes great use of the companys story. Now, you might think its possible to get by with a Facebook business page and a phone number. Fast casual dining favorite Chipotle wants you to know that its ingredients are sourced sustainably and ethically from family farms, so it launched a microsite dedicated to supporting them. The only calls-to-action on the site are some outgoing links at the very bottom. Free and premium plans, Content management software. Now, you might think its possible to get by with a. and a phone number. stands for Makeup for Melanin Girls. by highlighting notable websites that have featured its products. Though its not made entirely clear how empirically sound all of this is, its still a fun way to bring new aspiring artists into the fold.