On average, how much does influencer marketing cost? How Much Does Social Media Influencer Marketing Cost? Every. Agencies with fewer years of experience tend to charge less than ones with decades of it. This means that brands are making their investments go further by partnering with a wide variety of rising star micro-creators to drive long-term results, rather than partnering with a couple of big names. You may even get your chosen influencer to agree to discounted rates for a longer agreement. Brands like, using influencers for affiliate marketing. If your company prefers a more performance-driven approach, you can also partner with followers that base their prices on engagement, versus follower counts. Influencers have become an established media channel to drive campaign ROI, she notes. In Q4 2020, the total value of Instagram influencer marketing reached $8 billion. The whole process was very easy! All rights reserved. 23 FREE Influencer Marketing Tools to Find Influencers, Instagram Influencer Sponsored Post Money Calculator, What is Influencer Marketing? Nonetheless, the content they post is aspirational. That said, we hope it will be useful to any marketers considering utilizing this channel to see some benchmark figures. Over time, they tend to become the face of your brand so, Finding the right influencer for your brand is a balancing act between what you can afford and their influencer rates. If you plan to repurpose an influencers content, be sure to discuss that with them ahead of time and outline the terms in the influencer contract. Giveaways occur when a brand provides the influencer something of value that the influencer can then offer to their followers through a giveaway or contest. Unfortunately, it's hard to say. A 2019 BigCommerce influencer marketing research indicates that 89% of brand marketers report that they see a higher ROI with influencer marketing compared with other digital marketing channels. Here are some of our top picks: Organic social media services include managing the day-to-day running of social media platforms, social strategies and creating social media campaigns. At The Goat Agency, co-founder Harry Hugo tells The Drum that figure is 40,000 a month. Withmore than 1 billion users, YouTube offers businesses access to a whole new set of influencers. SEO (search engine optimisation) is all about getting your brand found on search engines, sending more organic traffic to your website. According to the BusinessInsider stats above, the average cost of an influencer tweet is $284 (2021). A brief look on the graph below will show you that TikTok is rising as one of the major channels to run Influencer marketing campaigns in 2021. The platformYouTube BrandConnect (previously FameBit) matches influencers and companies. Indeed, you would have to pay nearly five times more for an influencer with over 500,000 followers as compared with one with 30,000-500,000 followers. That allows them to reach more people, which can provide your company with additional exposure. Beyond 50,000 subscribers, we might add $2,000 per 100,000 followers (50,000 followers would be equal to $1,000 using the above scale). Our study found that the average prices for SEO are: For specific SEO projects, local SEO came in the cheapest and eCommerce as the most expensive. Lower down the follower count hierarchy, the YouTube influencer marketing premium is considerably more pronounced. What are the advantages and disadvantages of each? However, there are a lot of different factors that influence this figure. At$2 per post, per 1000 followers, Twitter offers the lowest influencer marketing prices. BrandConnect also charges a 10 percent service fee once youve matched and approved an influencers content. Nearly every agency has minimum advertising spend per client before they are onboarded. How To Start An Influencer Marketing Agency: The Ultimate Guide After looking at TikTok influencers who fall into these categories, weve included estimates. Instagram influencer marketing has become a key part of many brands efforts particularly when theyre aiming to target certain demographics. Identify and build a list of influencers that fit your campaigns ideal demographic goals. In this article, were going to share 8 factors that impact influencer rates, average influencer rates for the most popular social media platforms, the types of influencer partnerships you can get, and how to find an influencer that will work with you to take your brand to the next level. The Average Cost of UK Marketing Agencies in 2021. Includes everything in the standard influencer marketing Playbook, plus a 30 minute consultation with an Influencer Marketing Subject Matter Expert. Theres a huge proportion [of spend] on influencers because thats the cheapest way of advertising and getting to a mass market for e-commerce brands.. Influencer Marketing Costs: How Much Should You Be Paying in 2021? has a different audience type and creator resources vary, too, from platform to platform. Because of this, it's important to know how much our campaign will cost. Q2. Find out in this handy guide, which covers everything you need to know about influencer marketing pricing. Instagram and Snapchat, for example, have the same average costs. Influencer marketing is one of the most effective ways to reach your target audienceespecially on social media platforms. Curious about how much WebFX influencer marketing services cost? Of course, it could as well be used by markers looking to determine influencer marketing pricing. Geography also plays a part. How much does social media influencer marketing cost? Influencers with a mass following often have followers with a wide range of interests as well as reasons for following that person. Komodos co-founder Freddie Strange says the agency works with brands whose spend reaches into the millions; the agency typically works with clients in the travel and fashion sectors. The world famous soccer player Cristiano Ronaldos post, which has 423 million followers on Instagram, costs between $620k and $1M. But, despite improvements in the way the impact of influencer campaigns is measured, the sector is often thought of as a black box by the rest of the marketing industry. Some might use a flat-fee structure while others charge a percentage of your campaign budget. spend, its going to be a lot harder to figure out if the influencer you like is going to fit in your budget as long as you need them. That is about $11 to $25 per 1,000 followers for influencers and $2 to $20 per 1,000 followers for micro-influencers or a ballpark figure of $10 per 1,000 followers. Influencer talent agencies do not manage a public roster of influencers. Use our. And when it comes to where marketers get money to run Influencer marketing campaigns, almost 83% said theyd borrowed it from the overall marketing budget, at the expense of other marketing channels. Professional soccer player Cristiano Ronaldo, for example, has more than 140 million followers andearns $750,000 per post. However, the price point can fluctuate for celebrity influencers with more than one million followers. They may view those as two separate posts, which means two separate charges. Maira Genovese, founder and president of MG Empower, tells The Drum: We dont feel that enforcing a minimum spend is relevant in our world today. Nano influencers (less than 10,000 followers) can charge from $10 - $200 per post. You can compare their costs, too, which can help your team make a decision. Instead of charging a flat fee, most influencer marketing agencies will charge a percentage of your campaign budget. As we mention above, in most cases, Facebook influencer marketing is relatively cheap compared to other platforms. Looking forward to making this my go-to ad management tool.. On average,influencer marketing agency pricesrange from$1000 to $18,000 per month. Influencer Rates: How Much do Influencers Really Cost in 2023? In most cases, influencers with agents tend to cost more than influencers without them. Includes a list of influencers that meet your campaigns ideal demographic goals & a custom strategy for achieving influencer endorsements. Yet. Macro influencers: 100,000 to 300,000 followers. How Much Does Influencer Marketing Cost? - inBeat Those goals can include everything from visiting your website, subscribing to your YouTube channel, or purchasing your product. So now weve got the overall picture of the influencer rates, influencer marketing spend and top platforms. Or maybe you are an Instagram influencer wanting to get a better idea of what to charge? For example, if youre a manufacturer of running sneakers, you have a ton of niche markets, including: As a part of yourdigital marketing strategy, you can approach influencers in each of these markets. The specificity, persuasive potential, and search engine friendliness of blog posts are obviously of high value when trying to influence potential buyers. Comedian and actor Lolly Adefope commands a higher engagement rate than either of our two previous examples at 7.09% with 9,090 average Likes generated from a smaller follower base of 112,707. Generally, influencer marketing agencies charge anywhere from a few thousand dollars to hundreds of thousands of dollars for a campaign. This diversified spend is empowering and supporting the creator economy., She asserts that every pound spent on influencer marketing goes further than one spent on TV. Per campaign/project refers to average pricing based on a single marketing campaign or goal that the agency undertakes for a one-time basis. The upper limit of campaign spend, our sources tell us, is far more variable. Comparing TikTok influencer post pricing with the YouTube one, we see that the former is way more affordable. Add a third for margin for the business. We ran some random British celebrities through it in early April 2022 it looks back over the last 12 posts, so results may differ at different points to see what it said. In comparison, if you partnered with a well-known Olympic runner, you would reach a broad audience that may not even have an interest in running. Withmore than 1 billion users 80 percent of which follow a business Instagram is a go-to influencer hub. Amount of Charge for an Influencer Manager. All the tools you need to make paid advertising faster & more effective, Having used other tools previously (Wordstream & Optmyzr) I can say that Adzooma is far better value and actually helps you to deliver so much more for your accounts., Amazing tool, the functionalities are excellent and it saves lots of time in maintaining multiple ad accounts. This includes considerations like how much content the influencer will need to create and whether they or you will be providing the necessary resources. View our pricing table! Influencers fall into certain categories based on their reach: You might see variations of this breakdown (some marketers consider a micro-influencer to start at 1,000 and dont label nano-influencers in this way). If you want to engage your audience, build your brand reputation and increase your traffic, you need to be producing new, high-quality content. Because we bring up this data point from 2019, before the rise of TikTok as the leading social media platform for brands to connect with their audiences, its reasonable to assume that today in 2022 the number of brands who measure a higher ROI for influencer marketing campaigns is even higher. For instance, if youre partnering with an influencer on Instagram and want them to create a video post for their Instagram Story, they may charge a higher rate, especially if they follow the pay-per-post pricing model. Other businesses work with larger influencer marketing and public relations agencies. Of course, follower count is not the only variable which might affect the cost of Instagram influencer marketing pricing. In the opposite scenario, the influencer would charge less for their services due to their decreased reach. 888-601-5359 Since they work so closely with influencers, they have a keen understanding of influencer rates and can help brands find a great influencer who is within the brands budget. Finding the right influencer for your brand is a balancing act between what you can afford and their influencer rates. WebFX, on the other hand, set Facebook influencer marketing rates a little higher than Izea (remember, Izeas averages make a like-for-like comparison imprecise at best). Looking all the way back to 2016 since when Snapchat has endured several peaks and troughs (though 2016 and 2019 were both good years so hopefully theres some commonality) Captiv8 estimated a snap from an influencer with 3-7 million followers would cost around $75,000. Depending on your business, industry, and competitors, you may want an influencer to promote your content exclusively. Talent agencies also do their due diligence with the influencers they represent, and they manage the ones they believe are most effective If we consider views to be analogous with followers, then this would put Snapchat influencer marketing at a similar price point to Instagram influencer marketing. When it comes to how much influencer marketing should cost, it depends on the size of your business and the resources you have available. Giveaways are another popular influencer marketing tactic. Before social media really became a big thing, we still had a form of influencer marketing: blogs. Instead of commissioning video content, smart brands are paying creators for usage rights and running those as paid ads., According to Stevie Johnson, managing director at Disrupt, minimum spend sits between 15,000 and 20,000. On this platform, your business can find and connect with relevant influencers quickly. Before we get stuck in, it seems fair to point out that there is considerable variance in the costs reported. Some influencers will charge more for content thats going to be reused. Theres no hard evidence for it here, but potentially power-influencers might be able to drum up regular business, which means they can afford to charge less per post. Some companies will also charge per 100 words if thats all you want. That means if your business generates $10,000 in revenue per month, they will take about $500 from your company every month as profit. Using their blog, influencers can reach, connect, and chat with your target audience in new ways. The average earnings weve included here will give you an idea of how much influencer marketing will cost you. How Much Do Influencers Charge For Sponsored Posts - Shane Barker At the very top of the Instagram influencer food chain we find the megastars who dominated the marketing/advertising landscape before all these influencers came along. As such, it really helps to think about your budget before you start looking for influencers. As long as weve had advertising and marketing, brands have capitalized on famous faces to sell their products. In comparison, they may offer a lower price for uploading a photo to their Instagram Story. Your influencer marketing companys background can also impact your influencer marketing pricing. Whether you decide to charge your clients upfront, 50 before 50 afterward, or on completion is up to you and the services you are offering. The result is usually increased brand awareness and leads. They are more accessible (and affordable) just like you and me. Its one that you can only really work out when the results start coming in, but even then its difficult knowing if you can get the same results for cheaper elsewhere. Some influencers will charge more for content thats going to be reused. A big thanks to Spread Like Wildfire Media, My Remote Partner Limited, Ecrubox, Impression, Distinction, Marketing Labs, Internet Sales Drive, Vitty, GM Marketing, Regent Branding, Alba SEO, Generate Leads Online, Pixated, Marble Agency, Plume, Rise Online, Social Thyme, Digital 22, Cabana, Andrew Laws Associates, Adao, Indigoextra, Tom Crowe Digital, HARO Helpers, IFax App, Studio 54, and Daniel Foley for their help and contribution for the article. Five full-service influencer agencies share their prices. to share or engage them to create and post content for your brand. So how much does influencer marketing cost? There are five influencer categories based on the followers number Nano, Micro, Mid, Macro, and Mega. Consequently, most of its clients run campaigns that involve spend around the 40,000 to 60,000 mark. This program, however, is limited to a select number of influencers and brands. Average cost of a paid post per platform, 2014- 2019, 2021 ($). Thats why influencers on the platform charge an average of$25 per post, per 1000 followers. To understand your business model, you need to determine what success looks like. There are tons of influencer marketing platforms you can use to find influencers for your brand. Now, thats worth the cost. Search our Marketplace to find the perfect fit for your business. Theyre short-term, usually generate lots of interest, and provide value to both you as a brand and the influencer. Read reviews, dig a little deeper if you need and when youre ready, get in touch to seal the deal. If youre looking for a brand ambassador, however, youre definitely looking for a long-term arrangement. You can either. Like YouTube, Snapchat also offers a matchmaking program for companies and influencers. How Much Do Influencers Charge Per Post? Clients can create a budget for how many posts theyd like us to publish over the course of a quarter based on their ideal influencers audience size and post type, These post styles are very popular and require more work on the influencers behalf, These posts typically involve a larger effort and time commitment from the influencer to produce, Mid-Tier Influencer (50k 100k Followers), An influencer with 10,000 followers could charge $250 per post, An influencer with 100,000 followers could charge $2500 per post, An influencer with 1,000,000 followers could charge $25,000 per post, An influencer with 10,000 followers could charge $100 per post, An influencer with 100,000 followers could charge $1000 per post, An influencer with 1,000,000 followers could charge $10,000 per post, An influencer with 10,000 followers could charge $20 per post, An influencer with 100,000 followers could charge $200 per post, An influencer with 1,000,000 followers could charge $2000 per post, A YouTuber with 10,000 subscribers could charge $200 per video, A YouTuber with 100,000 subscribers could charge $2000 per video, A YouTuber with 1,000,000 subscribers could charge $20,000 per video, A TikToker with 10,000 followers could charge $50 per video, A TikToker with 100,000 followers could charge $500 per video, A TikToker with 1,000,000 followers could charge $5000 per video, Creating an influencer marketing strategy, Researching and compiling a list of potential influencers, Hiring and contracting approved influencers, Developing creative content with influencers, Tracking influencer marketing campaign performance. Popular niches (beauty and fitness, for example) are going to have more influencers available and the pricing will likely be lower than niches with fewer available influencers. Need specialist help without hiring someone new? With more than 25 years of experience and more than 500 award-winning team members, WebFX is a trusted partner for influencer marketing. Remember, however, that you want exposure in order to build brand awareness with your target audience. If you want five posts from an influencer, versus one post, you can expect a higher cost. Sitemap. Keep in mind that every influencer is different, uses different platforms, and engages with their audience through different formats, so check with your desired influencer to see if the influencer partnership youre looking for is something they do. Another influencer with slightly fewer followers (though in the same range) told Later that they would charge $1,000 per Instagram post, $200 per Story, and $2,000-$5,000 for a 60-second video. In contrast, multi-page eCommerce websites can cost as much as 30,000. Think of each use as an individual productonce youve used the product up by having the influencer post a video about your brand to their Instagram account, you have no product left to use in your Facebook ads. Check out our full terms and conditions of service and our privacy policy. This pricing is based on a charging $20 for every 1,000 subscribers an influencer has on her or his YouTube channel, a scale continued up to $20,000 for an influencer with 1 million. , you can expect that it will come with a premium price tag. 2015 Google Inc. All Rights reserved. 2021 data from Influencer Marketing Hub gives you the Facebook influencer pricing range based on tiers. While being able to look at ROI is great for deciding whether to continue an influencer relationship, most of the time youll need to decide if youre going to hire an influencer before you know what your ROI will be. Based on your preferred platform, you can hire influencers to create a variety of posts. Google and the Google Logo/Google Ads Logo are registered trademarks of Google Inc. Facebook and the Facebook logo are trademarks of Facebook Inc. Join our Digital Marketing Facebook group, Get the latest industry news and discussion from our expert team, Network with like-minded business owners and exchange tips and advice, Learn the best Adzooma tricks and techniques from product specialists, Find out about new features as soon as theyre released. A. It goes without saying that there are significant differences in the scale of Instagram influencer marketing which is of course part of its appeal to brands. While many influencers have careers outside social media, others have begun to make influencer marketing their full-time job. If your audience uses more than one social media network, it makes sense for your influencer marketing strategy to include more than one platform. These cards will show the rates that each influencer charges. A software company that provides influencer management software to you will charge an additional fee. Due to the prevalence of agencies that promote low-cost or cheap influencer marketing prices, its critical to educate your team and company decision-makers about their non-existent value. If they have that many followers, theyre probably well-known outside of social media. It includes services such as link building, technical SEO and on-page SEO, depending on each individual agency. For marketing on Instagram, social media influencers are charging brands anywhere between $75 and $3,000 per instagram post. If you're an agency, this large capacity, all-in-one influencer marketing software will allow you to automate your outreach. With 12.3 million followers, 185k average Likes, giving him an engagement rate of 1.51%, his estimated earnings per post are set at $24,518-$40,864. It fits to what each brand needs.. 725 per day 817.90 monthly retainer 325 per post Some companies will also charge per 100 words if that's all you want. happens when you pay a user to promote your brand or product on social media.