Table of Contents. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Creating a corporate culture implementing educating programs.Stelios, Premium The two organisations I will be looking at are Tesco and Macmillan. [10][27], In 2002, the airline opened its base at Gatwick Airport. Economical impacts 6 [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. In terms of cost leadership, easyJet takes the second position after Ryan. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Easyjet SWOT Analysis | Easyjet & Ryanair easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. SWOT analysis of easyJet (A Strategic Analysis) - howandwhat Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Passengers occasionally had to wait longer for reimbursement of their expenses. (Coauthor(s): Premium Government grants permission to purchase new Aircrafts. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Table of Contents Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. Income statement Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. 3.5.3 Customer support service 10 More than 29 million passengers carried by the largest airline company EasyJet in the UK. Good Essays. First choice brand and increasing customer loyalty. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Name: Doancan Yksel A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. The second "downstream" batch consists of both those who . For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Airline Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Easyjet Case Study. Stakeholder Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . The airline's loyalty programme is called Flight Club. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. EasyJet's biggest shareholder will not contribute to the airline's 1 They can consist of e-tickets, online booking and travel services. Good Essays. . Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Investors - easyJet plc Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. These cookies ensure basic functionalities and security features of the website, anonymously. 1. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. Who are EasyJet stakeholders? - Heimduo Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. This report will consist of an analysis of EasyJet's macro and micro marketing environment. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. This method is incorporated into a strategy map that will form the basis for the development of a . Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . London Gatwick Airport EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. KLM Strategic management Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. [85], EasyJet serves 136 destinations (as of February 2019). ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Easyjet stakeholders. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . May / 15 2013. ACKNOWLEDGEMENT vi Modern aircraft fleet with unparalleled network. Premium BMAN72801 Introduction [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Butterworths Company Law Handbook K. Walmsley. EasyJet UK staff would continue to be based in Luton. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. Germany Interrelationships - The world of travel & Tourism Debt By clicking Accept All, you consent to the use of ALL the cookies. 1.1 Introduction. The airline's monthly inflight magazine is called The Traveller. This had a negative impact on customers, EasyJet has . A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Finally we apply these experiences to our job in the future. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Company Analysis of Easyjet | Business Paper Example 1.Introduction With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. EasyJet Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Nowadays aviation is a big, Premium EasyJet: Making Travel Easy and Affordable The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Direct or indirect. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. What are airline stakeholders? - Quora Total revenue ( million) 2,362.8 1,797.2 31.5%. EasyJet - Wikipedia We also use third-party cookies that help us analyze and understand how you use this website. Stock market Best EasyJet Topic Ideas & Essay Examples. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium The cookies is used to store the user consent for the cookies in the category "Necessary". 2 Brief history of KLM 3 Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Easyjet stakeholders. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Stakeholders of easyjet Free Essays 2022-11-05. Identify the key stakeholders for EasyJet. - essayZeus easyJet PLC | Financial Times Easyjet has benefits from low price just . Low-cost carrier What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me Airline, Impacts of Tourism Table of Contents Airline 5. Background 3 [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Organization, Stakeholders What are three ways that railroads affected the economy? The first aircraft, an Airbus A320, was re-registered as OE-IVA. A Brutally Honest easyJet Review [Read Before You Book!] - Happy to Wander By September 2000 85% of total, Premium At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium